There are creative puzzles on the website which the customers can solve and relate more with the product. Bakers Delight believe in innovation and thus, discuss creative ways to bake and show them on YouTube. The website consists of nutritional information about each product, that indicates they value customer health. The staffs are properly trained and customer friendly. There are restaurant chains in United Kingdom, Ireland, Australia, fast food chains in US.įor a bakery, the people which consists of the staff and the customers is essential. The ambience of the bakery is warm and comfortable. Since this is a service marketing brand, here are the other three Ps to make it the 7Ps marketing mix of Bakers Delight.īakers Delight is bright purple with a wheat strand across it to showcase the purity of its products and that they are made of real, organic ingredients. There has been a $6 million investment to reposition the brand image into a company that focuses on freshness of bread and advanced baking technique and that all products are handcrafted. The company has a YouTube channel and they show interesting way of baking like baking unreal bread. Virtual bakery that displays their core product that replicates a bakery environment including a sales staff. Online puzzles on their products and social media campaigns on Instagram like #MyBakersDelight where people can share their delightful moments, Facebook page, Taglines like “We are for Real” and print media has been some of their strategies. The promotional and advertising strategy in the Bakers Delight marketing strategy is as follows:īakers Delight has a good online presence with a classic website, sharing recipes of the dishes on display and featuring the star product with nutritional information. To increase their sales, Bakers Delight can collaborate with schools and colleges to serve their products in the canteens.īakers Delight Promotion & Advertising Strategy:
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